Montreal Startup mNubo making devices smart

mnubo provides Big Data and Analytics to the Internet-of-Things (IoT) and Machine-to-Machine (M2M) space – we enable ‘connected things’ to become ‘smart objects’.

Our focus is to help extract true value from sensor data by delivering advanced analytics, strategic insights, and enabling richer applications. We offer a SaaS-based solution to connected object manufacturers to connect, collect, and analyze their object data. Our services benefit customers in wearables, home, automotive, industrial, and healthcare verticals.

Who started the company? Do you/team members have tech background?

The company was founded by four tech savvy individuals armed with several decades of tech experience in the mobile, internet and machine-to-machine domains.  The team is now 40+ strong.

How are you being financed?

We are self-funded.

What do you think will be/is a big obstacle to overcome?

The main obstacle the industry faces is mass adoption. While technology is a part of our everyday lives consumers are still getting comfortable with everything being connected. With so much information available online privacy becomes a concern. Social networks have widened consumers’ perspectives by demonstrating the benefits information sharing presents but there are still reservations that are inhibiting adoption rates.

How do you go about finding good developers/IT guys for your company?

We believe it is important to reach a wide audience however it is as important to attract candidates who see a fit with the mnubo culture.  Jobs are posted on various websites including our company website (www.mnubo.com), linkedIn and Joboom. Our employees are our biggest asset, to utilize their rich networks employee referrals are encouraged and rewarded. Once contacted, interactive interviews are done to ensure candidates are qualified both intellectually and socially for the job.

Who is your biggest competition?

The IoT is a developing industry and the competition directly associated with mnubo is still small. Our primary competition still resides within our customer’s organization, i.e. the desire to build in-house vs use a SaaS model.

How are you intending on taking your company to million dollars in revenues? In what markets?

We have already experienced a steady growth in revenues, in a market that counts in B$. Our intended market is the Internet of Things (IoT) with a specific focus on the industrial, healthcare, wearable, home automation and automotive verticals.

Website: www.mnubo.com