Vancouver Routific delivers Optimization Software For Delivery Businesses / raises $1.2M USD

We help last-mile delivery businesses save up to 40% on driving time and fuel with our industry-leading route optimization software.

Who started the company? Do you / team members have tech background?


Marc Kuo is Founder and CEO of Routific. He wrote his thesis on complex vehicle routing and scheduling problems. After graduation, Marc worked as a logistics consultant in the Netherlands and then as an algorithmic trader in Hong Kong. He started Routific because he saw so much waste in the supply chain, and recognized that he could do something to help reduce inefficiencies on a grand scale.


Routific’s co-founders come from very diverse backgrounds. CTO Andre Soesilo is a former Microsoft software engineer. COO Andrew Kwok is a mechanical engineer by training and has spent the last decade in a technical sales role in Southeast Asia. CMO Suzanne Ma is an award-winning journalist and published author.


Our growing team is diverse and made up of software engineers, designers, sales people and marketers. You can learn more about Routific’s team here and here.

How are you being financed?

Routific was one of ten teams accepted into Techstars Chicago in 2015. We managed to raise seed funding after the program’s Demo Day.

What do you think will be / is a big obstacle to overcome?

Our team is focused on growth. For marketing, that means bringing more qualified leads to Routific.com. For sales, it’s about converting those leads into customers. And for our engineers, it means constantly shipping improvements to our software to accommodate our growing customer base.

How do you go about finding good developers / IT guys for your company?
Sometimes word of mouth and referrals. We post jobs on Angellist. And we’ve managed to find some great talent from the University of British Columbia’s computer science co-op program.

The power and efficiency of our proprietary algorithm combined with a stellar user experience makes Routific the best routing solution for the mid-tier market.

Who is your biggest competition?

We have a handful of direct competitors in the space. What distinguishes us from them is our mission to be the most accessible and easy-to-use routing software on the market. Our team is also constantly shipping improvements to the software, so Routific is always innovating and evolving.

How are you intending on taking your company to million dollars in revenues? In what markets?

Delivery businesses are on the rise with the popularity of e-commerce, and growing demands from consumers. Routific has come to the market at just the right time. Our software is being leveraged by hundreds of businesses across the globe in many different verticals. We’ll continue shipping beautiful software, and we’ll continue to onboard new businesses every day.

What is the big lesson you've learned (success or failure) with this project.

Find good co-founders. Build a founding team that shares the same core values. Do this and you’ll succeed at whatever you do!

Website: www.routific.com